Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

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Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

In the three-year period from 2016-2018, fashion and leather goods moved from being 34% to 39% of LVMH Group worldwide sales, with shrinking sectors of ‘selective retailing and other activities’ and ‘wine and spirits’, writes Statista.

The Louis Vuitton brand is a key driver in that handbag and leathergoods realignment of LVMH revenues, making it a perfect moment for its ‘New Classics’ campaign, featuring three coveted pieces — the Capucines, the Twist and the Dauphine’.

Louis Vuitton taps three of its brand ambassadors Emma Stone, Alicia Vikander and Lèa Seydoux for the campaign. Captured by Craig McDean, the new campaign sets the ‘New Classics’ against the backdrop of a blank background – almost acting as a canvas for the female personalities.

Alicia Vikander Fronts Louis Vuitton 2019 Cruise Campaign Lensed By Craig McDean

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‘Tomb Raider’ star Alicia Vikander is seaside in Corsica, France for the Louis Vuitton 2019 Cruise Campaign. Craig McDean captures embellished dresses and new season bags with studded details and embellished twist hardware designed by Nicholas Ghesquière .