Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

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Alicia Vikander, Emma Stone, Lèa Seydoux Front Louis Vuitton 'New Classics' Handbags Campaign

In the three-year period from 2016-2018, fashion and leather goods moved from being 34% to 39% of LVMH Group worldwide sales, with shrinking sectors of ‘selective retailing and other activities’ and ‘wine and spirits’, writes Statista.

The Louis Vuitton brand is a key driver in that handbag and leathergoods realignment of LVMH revenues, making it a perfect moment for its ‘New Classics’ campaign, featuring three coveted pieces — the Capucines, the Twist and the Dauphine’.

Louis Vuitton taps three of its brand ambassadors Emma Stone, Alicia Vikander and Lèa Seydoux for the campaign. Captured by Craig McDean, the new campaign sets the ‘New Classics’ against the backdrop of a blank background – almost acting as a canvas for the female personalities.

Emma Summerton Flashes Alicia Vikander In Louis Vuitton For Vogue Spain December 2018

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Swedish actor and Louis Vuitton ambassador Alicia Vikander is styled in Vuitton by Patti Wilson. Photographer Emma Summerton makes the capture for Vogue Spain December 2018./ Hair by George Northwood; makeup by Kelly Cornwell

Alicia Vikander Fronts Louis Vuitton 2019 Cruise Campaign Lensed By Craig McDean

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‘Tomb Raider’ star Alicia Vikander is seaside in Corsica, France for the Louis Vuitton 2019 Cruise Campaign. Craig McDean captures embellished dresses and new season bags with studded details and embellished twist hardware designed by Nicholas Ghesquière .

Alicia Vikander Covers The March 2018 Issue Of Vogue US, Lensed By Steven Klein In 'Lara Croft' Interview

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Alicia Vikander Covers The March 2018 Issue Of Vogue US, Lensed By Steven Klein In 'Lara Croft' Interview

Swedish actor Alicia Vikander is styled by Tonne Goodman in her second Vogue US cover story. Vikander is set to play Lara Croft in the new 'Tomb Raider', lensed by Steven Klein for the March 2018 issue./ Makeup by Yadim; hair by Garren

Irina Aleksander interviews Vikander in 'How Alicia Vikander Transformed Into 'Tomb Raider’s' Lara Croft', starting off on the reboot of the 2001 film that ignited the career of Angelina Jolie.

It’s true—Vikander, a former ballerina with a petite frame and delicate old-world features, is an unlikely Croft, the digital embodiment of teen male fantasies from the game consoles of the 1990s. Croft may have been the first heroine of video games, but like most women, she had to endure the indignities that being first entailed: an exaggerated bust, a tiny waist, short shorts. In 2018, a year afterWonder Woman redefined the modern action heroine, Croft is more Olympic athlete than pinup. Gone are the short shorts and belly shirt, replaced with sensible cargo pants. Vikander concedes that she wore a lightly padded bra for the role, but that it was mostly to help her get into a character. “What little I have I kind of pushed up,” she says.