Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

H&M Studio’s spring summer 2019 collection is inspired by the ‘glam explorer’. Lachlan Bailey captures top model Anna Ewers in Sedona, in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13.

This is one strategy for making the post fall 2019 collections fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country. Not only will the fashion pack breathe some fresh, feminist artist Sedona air. They will be in woolly mammoth country, a topic near and dear to my heart.

In 1997 the Chandler, Arizona museum examined the stunning discovery of the remains of the ice age creature in a newly dug sewer ditch. “City officials stopped work and called in the experts: scientists from nearby Arizona State University,” the article read. “Brad Archer, the curator of the University’s Museum of Geology confirmed the find: a woolly mammoth — and quite well preserved.”