Alessandro Michele and Glen Luchford Recreate Noah's Ark For Gucci Cruise 2019 Campaign
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Gucci’s creative director Alessandro Michele is joined by long-time collaborator Glen Luchford in a trip back to biblical times for the #Guccigothic Cruise 2019 campaign. The Gucci-wearing community lives Amish style on the land, sharing the natural landscape in harmony with animals. Domesticated farm animals live with tigers, elephants and deer, as humans buld the giant ark for the Biblical flood coming soon.
The Gucci team actually built an art for this epic campaign, with art direction by Christopher Simmonds. The campaign video is totally masterful and creates major context around the still images.
