Riccardo Tisci Shares New Burberry Logo and Monogram, Designed With Peter Saville
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Burberry's new Chief Creative Director Riccardo Tisci has collaborated with British art director and graphic designer Peter Saville on a new 21st century logo and red-honey monogram for the British heritage brand. The new visuals were inspired by the Burberry archives where Tisci found a logo from 1908 and a Thomas Burberry monogram.
"Peter is one of our generation's greatest design geniuses," said Tisci who joined Burberry in March. "I'm so hapy to have collaborated together to reimagine the new visual language for the House." Saville also partnered with his longtime collaborator Raf Simons to create Calvin Klein's log.
Excitement is mounting for Tisci's London Fashion Week show in September, where the designer will put his new product strategy in place. Tisci will release a limited-edition capsule collection as part of his first ready-to-wear offering in order to build on its see-now-buy-now model, and keep the delivery cycle dynamic and fresh.
Burberry's collaboration on re-imagined British heritage pieces with Dame Vivienne Westwood will arrive for December holiday selling. The Westwood collab will support the rainforest charity Cool Earth.
