MGM.Lot18 Pull Table Wines Inspired By Women Slaves In 'The Handmaid's Tale'

Handmaids across America turned sour this week when Lot18.com announced a wine collaboration with MGM, producer of the Hulu series 'The Handmaid's Tale'.  As Trump Republicans move against American women, MGM got the novel idea that creating three wines based on characters in Hulu's critically acclaimed adaptation of Margaret Atwood's dystopian novel was an inspired business opportunity. 

Lot 18 announced the MGM collaboration as Trump announced his new candidate to the US Supreme Court U.S. Circuit Court Judge Brett Kavanaugh. While Judge Kavanaugh has stated that he regards abortion rights case Roe v. Wade as binding precedent, Kavanaugh ruled against a prominent case of a 17-year-old immigrant's request for an abortion. 

Within this reality for American women, Lot18.com thought it would be a brilliant marketing opportunity moment to offer two reds inspired by Elisabeth Moss and Alexis Bledel's characters, Offred and Ofglen and a Yvonne Strahovski character Serena Joy white.  The idea was born of an effort to sell "table wine based on one of the most tragic and disturbing shows on TV."

Darkness reigns on Lot18.com/thehandmaidstale.  The Washington Post headline by Avi Selk summed on the reaction of women to this bottom of the barrel marketing idea:'Similarly seductive:' Someone decided to brand wine after slaves from 'The Handmaid's Tale' says it all.