Level Up Inspires Men To Send Snaps To London Sun's Annual Best 'Bust In Britain' Competition

Level Up Inspires Men To Send Snaps To London Sun's Annual Best 'Bust In Britain' Competition

Level Up, a feminist organization in Great Britain created in 2017 and led by Carys Afoko, has a clever response to the Sun's annual 'Bust in Britain' competition: no marches; no rants; no lectures. Reading the Sun ground rules and realizing there are no gender restrictions, Afoko had a light bulb moment. 

“It is such an old-fashioned idea of beauty they are promoting. They say they are looking for the best breasts. But actually what they mean is - if you’re skinny, if you’re white, if you’re young and if you’ve got big boobs. Then you’re beautiful,” says Afoko. “Let’s bring the Sun’s competition into the 21st century.”

By encouraging men and non-binary people to take snaps for the competition and getting worldwide press in the process, Afoko hopes that a man might actually win in 2018. It is interesting that many of the men struggled with taking a “sexy” selfie, Afoko says. “They got very self conscious and felt exposed. It took a few conversations to get them to do it. We were seeing men feel like they are an object, like women do.”