Adidas by Pharrell Williams Hu Holi Blank Collection Makes Powder Colors Street Smart

Adidas by Pharrell Williams Hu Holi Blank Collection Makes Powder Colors Street Smart

The latest Adidas by Pharrell Williams Hu Holi Blank collection is inspired by the spiritual Holi Festival, one of the most famous celebrations in North-Eastern India, when people gather to celebrate the victory of the good over the bad, as well as marking the beginning of spring. Participants throw colored powders in the air to express their freedom and to bring color into their lives.

The campaign was shot by Viviane Sassen with styling by Jay Massacret. Models include Jeenu Mahadevan, Malik Jalloh, Radhika Nair and more.