Christy Turlington Fronts H&M Conscious 2018 Campaign, Inspired By Karin Larsson

Christy Turlington Fronts H&M Conscious 2018 Campaign, Inspired By Karin Larsson

Supermodel Christy Turlington fronts H&M's Conscious 2018 campaign, joined by Giedre Dukauskaite and Aamito Lagum. The sustainable collection features items made of  TENCEL™, recycled polyester and organic linen. H&M also introduces ECONYL® -- a 100 percent regenerated nylon fiber made of recycled fishnets and nylon waste -- as well as recycled silver used in a fine jewelry collection. Photographer Mikael Jansson captures the Conscious Exclusive collection, inspired by the artful home, and the work and lifestyle of Carl and Karin Larsson.

Vogue writes that Carl and Karin Larsson met in Paris in the 1880s, where they both were studying painting. As expected of women, Karin have up her painting to raise their family of eight children. But she also found new ways to channel her creativity into interior design, weaving, embroidery and other 'wifey' creative pursuits. 

Released once a year, the aim of the Conscious Exclusive collection, explained Anna Gedda, the company’s queen of green, is twofold: “Making fashion sustainable, but [also] to make sustainability fashionable.”