Eye: Absolut's Big Bang Ad, Copper NYFW Caddy Cab & Water For People Philanthropy

Eye: Absolut's Big Bang Ad, Copper NYFW Caddy Cab & Water For People Philanthropy

Epic' is an overused word in modern vocabs, but Absolut's new commercial from BBH London delivers an epic, about 14 billion years of Earth and humanity history lesson in 60-seconds flat. AdWeek writes:

Mexican cinematographer Emmanuel Lubezki (who won three straight Oscars for cinematography between 2013 and 2015, for Gravity, Birdman and The Revenant), directed the spot, which opens in black space, except for a pulsating white dot, primed to explode and set the universe—and everything it would encompass—in motion.

“It all started one night,” says a woman’s voiceover at the outset. “A night that felt like it had been night for eternity. When, right out of the darkness, BOOM! An idea. The mother of all ideas.”

Every moment that has shaped the world started with an idea. And now it's your turn... #CreateTomorrow From Warhol to Deadmau5 we've historically harnessed creativity's power to move the world forward, but now we look to a new generation to tackle some of the biggest issues we face as a global society.