Harley Weir Shoots Stella McCartney Fall 2017 Campaign At Landfill In Eastern Scotland

Harley Weir Shoots Stella McCartney Fall 2017 Campaign At Landfill In Eastern Scotland

If there's one word I hate in today's modern vocabulary, it’s "authentic". It's one of the most over-used words to describe what voters want. Why is Donald Trump the president of the United States? His voters found him to be “authentic”, say the talking heads. Sigh. 

Stella McCartney is another topic entirely. The British designer sources 53 percent of her label's materials from sustainable sources and is proudly vegetarian. She is constantly pressing the fashion industry to do more for the environment, challenging luxury labels and mass marketers alike to move on sustainability issues. Generally, the fashion industry is considered to be the second largest polluter on the planet. 

It comes as no surprise, then, that Stella McCartney teamed up with cool-girl photographer Harley Weir in a Fall 2017 campaign shot at a landfill in Eastern Scotland. Models Birgit Kos, Iana Godnia and Huan Zhou lounge on a rusted-out car or piles of trash.