Edie Campbell Key Words New York By Daniel Jackson For Tiffany & Company

How to sum up New York City in a few short words? Edie Campbell gives it a go in designs from the Tiffany T and Atlas® collections. The attitude and ambiance of the commercial by Daniel Jackson, along with the jewelry of Tiffany T, are part of Tiffany Design Director Francesca Amfitheatrof’s repositioning of the brand. 

“The letter T is sculptural and bold and very closely linked to the architecture of New York City” she explains. “I took the form of the T beyond style and turned it into a piece of engineering.”