Gucci Brand's Deep Commitment to Women In Need
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Digging deeper into the Gucci website, we discover a wide range of involvement with young people around the world. The luxury brand supports China Children & Teenagers Fund. And now for the AOC jackpot.
PPR Foundation for Women’s Dignity and Rights
Gucci is part of the PPR Foundation for Women’s Dignity and Rights, replacing the former SolidarCité. The foundation is tied to PPR, the French multinational founded by François Pinault and now run by his son François-Henri Pinault.
PPR sold its French Printemps store in 2006 and is now focused on Gucci, Balenciaga, Yves Saint Laurent, Sergio Rossi, Boucheron, Bottega Veneta, Alexander McQueen (50%) and Stella McCartney (50%), as well as other brands and mail order companies.
The Foundation for Women’s Dignity & Rights is involved in so many global initiatives for women that we can’t list them. The projects aren’t sexy: genital mutilation, forced child marriage, honour killings, sex trafficking.
In my experience, most American brands shudder at the thoughts of articulating these concerns in the same sentence as their brand names.
