Lily James Plays Tinder/Bumble Girl Boss in 'Swiped'

Actor Lily James has three films out this year [‘Finally Dawn’, ‘Relay’ and ‘Swiped’] and a new production company called Parodos Productions, which James co-founded with Gala Gordon. Both women are in their mid-thirties and Gordon is also a British actor.

They launched Parodos Productions to champion fresh voices and female-led stories like the film ‘Swiped’. Parodos has joined 20th Century Studios and Ethea Entertainment as co-producer of the film inspired by the story of Whitney Wolfe Herd, the founder and former CEO of online dating platform Bumble. James plays the lead role and Gordon is executive producer on the film.

Bumble founder Wolfe Herd couldn’t contribute in any way to ‘Swiped’ because she’s governed by a NDA. “Part of why I wanted to make this movie is to explore how NDAs are weaponized against women,” James told Bloomberg/Businessweek.

“In a way this film becomes a form of reclamation not just for Whitney but for women who have been told to keep quiet,” James says.