Pierpaolo Piccoli Becomes Balenciaga Creative Director in Time for October's Paris Fashion Week

In a luxury fashion industry seeking good news, the appointment of Pierpaolo Piccioli as Balenciaga’s creative director starting July 10th is worthy of fireworks.

Kering confirmed Monday evening in Paris that the highly-regarded talent will show his first collection during Paris Fashion Week in October.

As the Wall Street Journal’s Andrea Figueras wrote today in announcing the Balenciaga appointment, “Coupled with Gucci’s difficulties, Kering was hit by Balenciaga’s scandal in 2022 over controversial ad campaigns featuring children.”

WSJ isn’t just being difficult with these jabs. There is a method to their madness.