The partnership between Guerlain and UNESCO launched in early 2020, with the training of beekeepers with more than 50 hives based in Ethiopia, Rwanda, Cambodia and China. The five-year project has a goal of training 88 beekeepers from 44 biospheres maintaining 4.400 beehives, after which the partnership can be renewed.

In 2023, the program expanded to the Yucatan Peninsula in Mexico, in collaboration with the Fundación Selva Maya and Maroma, a Belmond Hotel.

To learn that the new LVMH Belmond Maroma Resort and Spa, re-opening August 3, 2023 is also a co-sponsor of the #WomenforBees project, gives Maroma a sense of purpose that has deep roots in ancient practices and traditions.

Reading Maroma’s IG description of its “place” is quite breathtaking and a tribute to LVMH’s approach to 21st century values in creating brand identity with real integrity and an embrace of ancient wisdom.

Maroma is a space of enchanting natural refinement, where ancient mysteries meet modern revelations. Our hotel is based on higher design—infinite and larger than the place itself. It was created originally by true believers of the Sacred Geometry, who aligned our white stucco buildings with the surrounding energy fields.

Understanding the respect that LVMH is giving to ancient wisdom and practices — writing about sacred geometry and the energy fields involved with the design of Maroma — had great impact on me, and I continue to process the many ways that LVMH is touching our lives in the world of luxury.