Louis Vuitton chose a wellness event in Malibu, California to launch its newest fragrance Pacific Chill. Friend of the house model, mother and businesswoman Miranda Kerr is the face of Pacific Chill.

Kerr’s own company Kora Organics is a leading global certified organic skincare brand, a perfect alignment for ‘Pacific Chill’, described by Vuitton’s maître parfumeur Jacques Cavallier-Belletrud as a ‘detox’ fragrance.

Credit the Beverly Hills Hotel’s Polo Lounge as the source of inspiration behind the new fragrance. About a year ago Cavallier-Belletrud was in LA for several days and enjoyed the hotel’s 14 Carrot Gold juice, made of carrot, orange and ginger every morning.

During a creative meeting with Alex Israel on that trip, Pacific Chill was born. Enveloped in a blue-green hued vessel, a 100-ml. bottle of Pacific Chill retails for $300.