Pierpaolo Piccioli Balenciaga for W Magazine China #19 2026 by Kin Chan Coedel
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Models Bonnie Chen, Xinyue Guo and Zhao Ziqi are styled by Zipeng Li in ‘Neo-Balenciaga’, with a fresh look at Balenciaga [IG] in the eyes of new creative director Pierpaolo Piccioli.
Paris/Shanghai photographer Kin Chan Coedel [IG] is in the studio for W Magazine China [IG] #19 2026. / Hair by Ian; makeup by Freya Ni
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“I believe in respecting everyone who has shaped this house. Embracing the legacy of Cristóbal, Demna, and Nicolas is cooler and more revolutionary than erasing everything,” said Pierpaolo Piccioli. W Magazine China writes:
For his Balenciaga debut, Piccioli explored a “human-centric” design philosophy where heritage met contemporary flair. From the iconic 50s sack dress silhouette to the innovative use of Cotton Gazar, he bridged three eras of the house to create the new doesn‘t require discarding the past.
Anne feels like saying “I hear you,” Pierpaolo Piccioli.