Zara's Sophisticated Spring 2023 Glamour Swimwear and Beachwear with Anna Ewers

Zara's Sophisticated Spring 2023 Glamour Swimwear and Beachwear with Anna Ewers AOC Fashion

Zara delivers another WOW collection, this time turning their increasingly sophisticated eye to Spring 2023 Swimwear and Beachwear.

We argue that Zara’s tremendous success raising their pricepoints, accompanied by stellar marketing campaigns and a discerning design eye is bringing new customers to the brand, while pulling a segment of existing customers into the new pricing tier.

There is no doubt that an all-black crocodile halter swimsuit, asymmetric snake swimsuit, killer swimsuit with horizontal straps across the back, a semi-sheer kaftan with metallic thread — all these pieces speak to a more monied and selective vision of Zara.

The spirit of Schiaparelli drifts through the images in an original form. Anna Ewers looks fabulous. The photography is in sync with product and aspirational message.