Lila Moss, daughter of supermodel Kate Moss, is the newest US ambassador of YSL Beauty.

The rising model is set to appear in upcoming Yves Saint Laurent Beauty makeup campaigns featuring the brand’s must-have products such as the All Hours Foundation, Lash Clash Mascara, Rouge Volupté Shine Lipstick, and Rouge Volupté Candy Glaze Lip Gloss.

In response, Lila Moss posted a statement about her appointment on her IG:

I’m so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I’m so pleased to help spread YSL Beauty’s message of empowerment and self-expression through makeup.

In December 2022, the future YSL Beauty ambassador posed for cameras at The Fashion Awards, sponsored by the BFC [British Fashion Council] and Diet Coke.

Lila posed in a semi-sheer silk-georgette dress custom dress by Charlotte Knowles and Alexandre Arsenault — known as Knwls. The result — especially when viewed from the back — ensured that Lila felt “effortless and dangerous” on the red carpet.