Model Kiki Willems is styled by Isabelle Kountoure in the July 2022 issue of HTSI Magazine from London’s Financial Times. Brands featured include Alaïa, Bottega Veneta, Burberry, Givenchy, Isa Boulder, Jil Sander by Lucie and Luke Meier, Louis Vuitton, Proenza Schouler, Stella McCartney and more lensed by Quentin De Briey [IG] ./ Hair by Joseph Pujalte; makeup by Marie Duhart

Originally founded in 1967 as How To Spend It magazine, the concept was prompted by the suggestion of a Financial Times employee that the wives of its readers [men] might enjoy a section on how to spend their husband’s income.

As a stand-alone magazine of the conspicuous consumption lifestyle of the 1990s and 2000s, How To Spend It lived up to its name. Today, however, FT invites readers “to interpret the ‘S’ in line with their own deeper interests”.

The ‘S’ could be a call to sustainability by buying carefully-curated luxury brands that will last a lifetime or have significant value in the resale market. It could be a call to ‘save it’, living with an evening of fantasy shopping without getting out the credit card.

The thoughts of Jo Ellison, HTSI’s editor, for The Guardian, echo AOC’s recent discussion about Kanye West’s tendency to gift Birkin bags — not one at a time, but four — in a relationship that might last four weeks.

Ye thinks it’s a big-man billionaire bit of publicity, but as Ellison notes, the times have changed.

Many women today would treasure one Birkin bag and donating a mobile health clinic in Africa — as opposed to three more Birkins. It’s the same concept that we wrote about in a discussion of luxury handbags.