Dior Lunar New Year 2022 Campaign Celebrates Butterflies with Sun Yi Han

Dior celebrates the Lunar New Year 2022 with new women’s fashion designs that speak to the beauty of nature, dotted with red butterflies and flowers. The color red was dear to Monsieur Dior. The Dior Lunar New Year 2022 campaign [IG] is lensed by Wing Shya [IG] and features actor Sun Yi Han.

Chinese New Year is also known as the Spring Festival, and red is found in abundance as both the cultural color of the Chinese people, but also their primary color associated with gala celebrations and good fortune.

In choosing the butterfly motif to decorate Dior’s signature bags like Lady Dior, the Saddle bag, and Dior Book Tote, creative director Maria Grazia Chiuri honors the beauty of nature with a decidedly feminine approach. And while these products honor Lunar New Year 2022, they are part of Dior’s Resort 2022 collection.

Butterflies are prolific in global cultures as symbols of transformation, resilience and triumph. Butterfly migrations are legendary with caterpillars born into Monarch butterflies in North America and then taking flight. Weighing less than a single gram, a butterfly takes off on a journey of more than 2000 miles from Mexico to Canada.

In many aspects, butterflies are also symbols of global immigration patterns, as these increasingly endangered and climate-imperiled creatures don’t know national boundaries.

In China and numerous other cultures around the world, butterflies symbolize transformation, rebirth and resurrection, fertility, triumph and endurance, metamorphosis, immortality and the soul.