EYE on TikTok Star Wisdom Kaye for Coach 'Hit the Slopes' and H&M Innovation @ British Fashion Awards
/American model and Tik Tok personality Wisdom Kaye joins Brittany O’Grady, Mia Regan and Tiffany Guo in the new Coach ‘Hit the Slopes’ campaign. The vision behind the campaign ‘introduces nostalgic winter sportswear reimagined through the optimistic lens of now' along with a digital game, Snow City. The game allows players to ‘race through snowy New York City as a Coach Holiday animal, collecting “love”’.
After all the challenges in 2021 — and especially for our young people, whose lives are just turned upside down in today’s world — let’s play along with Snow City.
Anne of Carversville is all about love through the practice of ‘ubuntu’ — the Nguni Bantu term meaning "humanity". It is sometimes translated as "I am because we are" (also "I am because you are"), or "humanity towards others" (in Zulu, umuntu ngumuntu ngabantu), according to Wiki.
New York City photographer Zackery Michael [IG] photograph’s the Coach ‘Hit the Slopes’ campaign. His images seem to appear out of another era.
Like so many New York City creatives, Michael — who lives in Williamsburg, Brooklyn — migrated to the city from small town America. In his case Springfield, Oregon. Zackery Michael’s bags are always packed and ready for the next destination.
Wisdom Kaye is also on the move, appearing Monday night at the British Fashion Council awards, where he was dressed in clothes from H&M’s new circularity-focused collection, Innovation Circular Design Story.
Wisdom Kaye is represented by IMG models and hails from Houston, Texas. The energy-infused, rising creative star with major swagger joined Tik Tok in January 2020 and went viral for his offering to the ‘Vogue Challenge’.
By July 2020, the Kaye’s TikTok had 2 million followers, prompting Vogue to call him "TikTok's best-dressed guy".
Read more about H&M’s commitment to being a leader in rewriting fashion’s damning impact on our planet. The brand has created a heap of woes around our industry’s destruction of the environment in pursuit of style and see-me pleasures.
Now the global brand is committed to being a leader in cleaning up the mess. H&M is teaming up with fashion’s most talented people to help drive hope the urgency of a planet-protecting response.