Valentino Was Woke Before Naming Zendaya As New Brand Face

Valentino Was Woke Before Naming Zendaya As New Brand Face AOC Fashion

Valentino and Piccioli are walking a needlessly treacherous balance beam in AOC’s opinion.

Perhaps because we follow the fashion industry so closely, we know Valentino and Piccioli himself have existing credentials in their support of Black creatives and models. I would have positioned that existing pedigree as part of their new announcement about Zendaya.

Piccioli’s relationship with Black models is at the top of luxury fashion houses. In his spectacular January 2019 couture show, the creative director and designer featured a dominating majority Black models extravaganza, reflecting a historic commitment to Black model representation. Vanessa Friedman reported that of 65 models, 45 were Black.

“As a designer I have a voice,” Piccioli said in the moment. “Hopefully a loud one. I want to use it.”

Fine — we are accustomed to marketing manipulation — but when Roberta Flack’s ‘The First Time’ hit the runway, tears welled up in more than one set of fashionista eyes. The beauty of the January 2019 moment existed in the reality that Pierpaolo Piccioli’s gesture was not tokenistic.

Joining Naomi Campbell were Aaliyah Hydes, Adut Akech, Ajak Deng, Akiima, Alek Wek, Alyssa Traore, Annibelis Baez, Anyelina Rosa, Assa Baradji, Ayak Veronica Bior, Blesnya Minher, Duckie Thot, Eftagine Fevilien, Grace Bol, Hannah Shakespeare, Hiandra Martinez, Janaye Furman, Judy Kinuthia, Karly Loyce, Litza Velloz, Lineisy Fatou Liya Kebede, Jobe, Lisette Moriello, Mayowa Nicholas, Miqueal-Simone Williams, Montero, Naomi Chin Wing, Nichole Atiero, Rouguy Faye, Niko Riam, Nyara Aboja, Saba Koj, Sana Diouf, Selena Forrest, Shanelle Nyasiase, Sompra Antonio, Tami Williams, Ugbad Abai, and Veronica Cabral.