Ossiel Ramos Abarca is a makeup artist consumed with a fresh creative vision of beauty. Raised with a perfect sea view in a little village in the state of Michoacán México. Ramos began working for MAC Cosmetics at 18 years old, despite having no formal training.

In 2012 Ossiel Ramos signed an exclusive contract with Chanel and in short order became the next ambassador for the brand in Mexico and Latin America.

Today, we meet Ossiel and Diego, the visionary creative director also from Mexico and also living in Paris as a colleague of Ossiel for eight years.

Together, they birthed OD, a beauty brand that resonates with the soul of conscious luxury. Clean, refillable, recyclable, and vegan.

In these images, Ossiel and Diego’s project is surrounded by beauty and creative talent in the form of THE Elizaveta Porodina [IG] [their caps, not AOC’s, but we concur] in the company of longtime close friend Maggie Maurer and new friend, rising South Sudan model Awek Gak.

A key marketing message about OD Beauty is one that resonates deeply with Porodina and one she references often:

“WE WANT TO INSPIRE PEOPLE TO ENHANCE THEIR ODDITIES AND BE PROUD OF THEM”

The purpose of today’s campaign is the late November 2024 launch of GLOWSTICK, a gorgeous and promising product. Studio M Paris [website], founded by Elisabeth Mestdagh, worked on art direction and other essentials around the launch./ Hair by Claire Moore; makeup by Ossiel Ramos Abarca; set design by Afra Zamara

Studio M has a top tier list of luxury clients, placing one of the babies in her creative incubator — OD Beauty — in the company of the most important luxury beauty brands in the world.

Anne makes only one tiny, little suggestion around this lavish, visionary, fabulous new endeavor. The name is presented about eight different ways between IG, the actual website, and even on Studio M.

Well two tiny thoughts. I’m not certain I know the full range of what the GLOWSTICK actually is as a product. I think I know . . . but maybe not.

I spent about 20 minutes just trying to find the exact way to speak to the brand name, because when people like AOC start writing about it, turning back to eliminate confusion is difficult.

I gave up, and actually spent time on the wrong website, but LOVE both the concept and the branding/marketing approach for OD Beauty.

Add Porodina — and you’re cruisin’, my lovelies. Good luck!!! ~ Anne