Burberry's ECONYL-Based ReBURBERRY Edit Collection + 'Positive Attributes' Labeling

The #REBURBERRY collection is now at market, modeled in new imagery by Tara Halliwell and Reece Nelson. 26 styles from the SS2020 collection are all made from the latest innovations in sustainable material science.

The ECONYL® fiber is the core of the #REBURBERRY collection. Additional outerwear pieces in the Edit are made using a new nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.

The introduction of the ‘ReBurberry Edit’ coincides with the global roll out of dedicated sustainability labelling across all key-product categories. The labels will, for the first time, “provide customers with an insight into the industry-leading environmental and social credentials of the Burberry programme,” according to the luxury brand’s press release. .

Vogue Paris called the initiative the “ethical collection of the moment.” You can view the ReBurberry Edit collection online.

Plants Use Advertising-like Strategies to Attract Bees with Colour and Scent

Watching plants and pollinators such as bees can teach us a lot about how complex networks work in nature.

There are thousands of species of bees around the world, and they all share a common visual system: their eyes are sensitive to ultraviolet, blue and green wavelengths of the light spectrum.

This ancient colour visual system predates the evolution of flowers, and so flowers from around the world have typically evolved colourful blooms that are easily seen by bees.

For example, flowers as perceived by ultraviolet-sensitive visual systems look completely different than what humans can see.

However, we know that flowers also produce a variety of complex, captivating scents. So in complex natural environments, what signal should best enable a bee to find flowers: colour or scent?

Our latest research uncovered a surprising outcome. It seems that rather that trying to out-compete each other in colour and scent for bee attention, flowers may work together to attract pollinators en masse. It’s the sort of approach that also works in the world of advertising.