One of the larges corporate responses to the fires ravaging the Amazon rainforest has come from VF Corp. whose brands include Timberland, Vans and The North Face. The company issued a statement saying that it will discontinue using Brazilian leather until it has “the confidence and assurance that the materials used in our products do not contribute to environmental harm in the country.”
The Amazon, which spans eight countries and covers 40% of South America, is often referred to as "the planet's lungs" . Estimates show that nearly 20% of oxygen produced by the Earth's land comes from the Amazon rainforest. In addition, the Amazon puts an enormous amount of water into the atmosphere, regulating global temperatures as a result.
Environmentalists blame the policies of Brazil’s far-right president Jair Bolsonaro for the 77% increase in fires in 2019, compared to one year ago. Even worse, half of the fires have been detected in the last month. A highly-controversial supporter of US president Donald Trump, Bolsonaro has encouraged farmers to burn the land in order to meet the growing demand for beef worldwide.
Overall, the demand for beef is increasing as the demand for leather shoes is decreasing, according to the LA Times, June 2018. Once a status symbol, leather shoes are often a symbol of anti-environmentalism, especially to young customers. Hides and other byproducts account for about 44% of the slaughtered animal’s weight but less than 10% of its value, according to government data.
As both corporate management and humans become more committed to sustainability issues and customers take ownership of being complicit with large corporations in environmental destruction, Vogue Business asks the provocative question: Is footware funding the burning of the Amazon?