De Beers Holiday 2023 Enchanted Lotus Campaign, Lensed by Scandebergs

De Beers Holiday 2023 Enchanted Lotus Campaign, Lensed by Scandebergs

De Beers releases an abolutely beautiful Holiday 2023 campaign starring models Amrit Kaur, Jadi Wegener and Sui He wandering through a wonderland of riches, anchored in the color blue.

Center stage is the De Beers Enchanted Lotus collection, associated with renewal and eternity.

Scandebergs [IG]the imaging-making and director duo Alberto Albanese and Stefano Colombini, directed and shot the campaign. Ola Ebiti styles the shoot, with set design by Andy Hillman and choreography by Benjamin Jonsson.

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De Beers High Jewelry 'Metamorphis' Audacious New Designs in Mixte FW2023 #32

De Beers High Jewelry 'Metamorphis' Audacious New Designs in Mixte FW2023 #32

Mixte Magazine’s Fall/Winter 2023 #32 is focused on ‘Audacity’. Turning to De Beers High Jewelry [IG], models Toto Matoch and Godwin Alwell-Okereuku wear De Beers treasures from the umbrella ‘Metamorphosis’ collection. The precious, audacious jewelry designs are inspired by the fall and winter seasons, and you can see all the details at Mixte.

Franck Benhamou styles the shoot, lensed by Billy Kidd studio [IG] with creative direction by Mixte’s Bertrand Bras./ Hair by Ben Mignot; makeup by Maria Olsson

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Tindi Mar Wears Butterflies Rich, Delicate De Beers Diamonds for Net-a-Porter

Tindi Mar Wears Butterflies Rich, Delicate De Beers Diamonds for Net-a-Porter

Guadalajara, México model Tindi Mar appears in images of De Beers diamond jewelry, with a special collection statement about the butterflies-rich ‘Portraits of Nature’ collection for Net-a-Porter.

Photographer Vicki King [IG] captures Mar, a young model very particular about her projects, as she remains committed to sustainability in her community in Mexico. Creative direction by Phil Buckingham./ Hair by Yumi Nakada-Dingle; makeup by Victoria Martin

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Botswana and De Beers Renew Long-Term, Progressive Diamond Mining Partnership

Botswana and De Beers Renew Long-Term, Progressive Diamond Mining Partnership

In an effort to strengthen their longstanding relationship, the government of Botswana, the world’s second largest diamond producer, and De Beers, the world's leading diamond company, renewed their diamond mining partnership for an expected 10-year duration.

Final details are being worked out, but Botswana’s biggest complaints about the old agreement are resolved.

Under the old agreement, Botswana received 25 percent of the rough stones extracted, while De Beers took the remaining 75 percent.

Moving to Equal Diamond Sharing

Immediately, Botswana will receive a 30 percent share, with an escalating increase to 50 percent within a decade. De Beers and Botswana officials have both confirmed this change.

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Will One De Beers Cullinan Blue Diamond Price Exceed Five Monets?

Will One De Beers Cullinan Blue Diamond Price Exceed Five Monets? AOC Jewelry News

The De Beers Cullinan Blue

On April 27, The De Beers Cullinan Blue diamond will be auctioned by Sotheby’s Hong Kong. This extraordinary 15.10 carat step-cut blue diamond has a preauction estimate of $48 million and could generate a significantly higher price, leaving five Monet paintings in the dust in the value of acquisitions in the art world.

In April 2021 an exceptional rough stone weighing 39.34 carats was discovered at South Africa’s Petra Diamonds Cullinan mine. This phenomenal blue diamond was sold in July 2021 for $40.1 million to the De Beers and Diacore partnership, achieving a price of $1,021,357 per carat.

Cullinan is known as the world’s most important source of blue diamonds, as well as being the birthplace of the 3,106-carat Cullinan diamond, which was cut to form the 530-carat Great Star of Africa.

The operation also yielded the 317-carat Second Star of Africa. They are the two largest diamonds in the British Crown Jewels. De Beers divested itself of the mine in 2007, part of a larger business strategy to turn to the marketing and selling of diamonds, while turning over mining to more local ownership.

It’s noteworthy that $40 million of the $48 million estimate did go to the Petra mining operation. There is significant loss in ‘waste’ created in cutting the De Beers Cullinan Blue. Presumably there is some value in the ‘waste’ but common sense suggests that the perfect blue diamond will sell at a price higher than $48 million, the highest estimate ever for a blue diamond.